David Rawlings will lead this interactive symposium, and introduce conference participants to a framework for the development of a successful social media strategy for diabetes focussed services. Based on his 20 plus years of experience in on-line communication, David and a panel of savvy social media participants will share their secrets to enhancing the practice of diabetes care and education via social media to achieve a good return on time spent on a social media strategy. The upcoming trends and path social media is likely to take into the future will also be discussed.