Gabrielle Kelly is the SAHMRI Wellbeing and Resilience Centre's inaugural Director. Film-maker, digital media executive, social entrepreneur and strategist, she has been working on human behaviour and systems change in a range of settings. Previously, she ran the ground-breaking Adelaide Thinkers in Residence program, leading significant implementation of change in city design, advanced manufacturing, early childhood education, and positive psychology. As Senior Vice President of the Health Accord in New York, a digital start up, she developed a business to deliver health and wellbeing products to self-directed health consumers in 1999/2000. This “capacity for self direction” has gone global and viral with the arrival of the internet. She commissioned and led the Professor Martin Seligman residency in South Australia with a range of high profile partners to explore the value of positive psychology in building mental wellbeing and resilience and reducing mental illness. South Australia has now accepted Professor Seligman’s challenge to become the ‘State of Wellbeing’, measuring, building, and embedding positive psychology, and wellbeing and resilience science in the community at large. The vision: to use Professor Seligman’s dashboard of wellbeing – Positive Emotion, Engagement, Relationships, Meaning and Accomplishment (PERMA) – as a public health message for all citizens across all age cohorts. Like ‘Slip Slop Slap’, PERMA+ will become the clarion call for a mentally healthy society in Australia.